PRIVACY POLICY

Privacy Policy Better Group Benefits Last updated: May 6, 2026

1. Introduction

Better Group Benefits ("we," "us," or "our") is a trade name operated by Better Group Benefits, an independent group benefits advisor based in Toronto, Ontario, Canada. We are committed to protecting the personal information of visitors to our website at bettergroupbenefits.ca (the "Site") and of prospective and current clients.

This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and your rights with respect to it. This policy is governed by the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario law.

If you have any questions about this policy, please contact us at info@bettergroupbenefits.ca before using this Site.

2. What Personal Information We Collect

We may collect the following categories of personal information:

  • Contact information: your name, phone number, and email address

  • Business information: your company name and general information about your benefits needs

  • Communications: the content of messages you send us through our contact form or by email

  • Technical data: your IP address, browser type, device type, and pages visited on this Site, collected automatically by Squarespace

We collect only the information that is reasonably necessary for the purposes described in this policy.

3. How We Collect Personal Information

We collect personal information in the following ways:

  • Contact form: when you submit an inquiry through our website contact form

  • Appointment booking: when you book a consultation through our online scheduling tool

  • Email: when you contact us directly at our professional email addresses

  • Automatically: through cookies and Squarespace's built-in analytics when you visit our Site (see our Cookie Policy for more details)

4. Why We Collect Personal Information

We use your personal information for the following purposes:

  • To respond to your inquiries and questions

  • To schedule and conduct consultations with you

  • To assess your group benefits needs and provide relevant advice

  • To comply with our regulatory and legal obligations as a licensed insurance advisor under FSRA

  • To improve the performance and user experience of our Site

We do not use your personal information for unsolicited marketing communications. We will not contact you for commercial purposes without your consent.

5. How We Share Your Information

Better Group Benefits does not sell, rent, or trade your personal information to third parties. We use Squarespace for website hosting and analytics, Google Workspace for email and calendar communications, and Acuity Scheduling for appointment booking. Each of these providers processes limited personal data as part of delivering their services and is bound by their own privacy policies. We may also disclose information if required to do so by law, regulatory authority, or court order.

6. How We Protect Your Information

We take reasonable steps to protect your personal information against unauthorized access, loss, misuse, or alteration. These steps include using secure, reputable third-party platforms (Squarespace and Google Workspace) and limiting access to your information to only what is necessary.

However, no method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

7. How Long We Retain Your Information

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our professional and regulatory obligations as a licensed advisor, or as required by applicable law. When information is no longer needed, we take reasonable steps to securely destroy or de-identify it.

8. Your Rights Under PIPEDA

You have the right to:

  • Access the personal information we hold about you

  • Correct any inaccuracies in your personal information

  • Withdraw consent to our use of your personal information, subject to legal or contractual restrictions

  • Ask questions about our privacy practices

To exercise any of these rights, please contact us using the information in Section 10 below. We will respond within 30 days.

9. Links to Third-Party Sites

Our Site may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

10. Contact Us

For any privacy-related questions, requests, or concerns, please contact:

Better Group Benefits Toronto, Ontario, Canada 📧 info@bettergroupbenefits.ca

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after any changes constitutes your acceptance of the updated policy.